From raw material sourcing to consumer delivery, AuLife owns and operates every link in the chain, giving brands unmatched speed, margin, and market control.
01
Supply Chain & Sourcing
We establish stable partnerships directly with brands, factories, and manufacturers across Australia and New Zealand, building a multi-category traceable supply chain with full-process digital visibility.
Direct manufacture to market
Partnerships in AU & NZ with anti-counterfeiting traceability
Four core categories
Dairy, Nutrition, Seafood & Protein, Wine & Beverages
GMP / TGA-compliant
Nutrition manufacturing and formula R&D capability
Cold chain infrastructure
With end-to-end temperature monitoring
Australia–NZ closed loop
From origin to Chinese consumer
02
Logistics & Warehousing
Our integrated warehousing network spans Australia and China, supporting both e-commerce fulfillment and offline retail replenishment, with bonded storage for cross-border customs efficiency.
12,000m²
modernised Australian warehouse, consolidation, storage, export dispatch
40,000m²
bonded and domestic warehouses in Beijing and Jiangsu (10,000m² bonded)
Customs clearance team
with quarantine inspection and declaration expertise
Instant fulfillment
supporting JD, Tmall, TikTok, and offline retail replenishment
Two trade system models
domestic bonded and AuLife overseas brand authorisation
03
E-Commerce Management
We operate flagship stores, distribution channels, and social commerce across China's major platforms, with a data-driven system for product testing, pricing optimisation, and rapid iteration.
Flagship store operations
on JD Global, Tmall Global, Xiaohongshu, Douyin, Pinduoduo
80%+ controllable data chain
user behaviour, repurchase rates, and pricing
72-hour strategy iteration
based on real-time promotional data feedback
30,000–50,000 purchasing agents
(daigou) and cross-border operators
B2B2C distribution
covering 170,000 maternal and child stores via Haipaike
04
Brand Localisation
We guide brands through every step of China market preparation, from import compliance and packaging redesign to trademark registration and cultural adaptation, compressing a 12-month process into weeks.
Import compliance
labelling, ingredient registration, CBEC filing
Packaging redesign
with Mandarin localisation and regulatory standards
Trademark registration
and IP protection in China
Cultural adaptation
positioning, naming, and narrative tailored for Chinese consumers
Platform onboarding
full brand setup, store design, and content creation
05
Data-Driven Marketing
Our China team has independent data analysis authority, tracking purchasing habits in real time to guide product selection, pricing, and inventory allocation. Backed by influencer ecosystems and social commerce.
Real-time consumer intelligence
across all major platforms
Influencer & KOL collaboration
on Xiaohongshu, Douyin, TikTok
Private traffic development
via WeChat and community commerce
Joint SKU screening
with both AU and CN teams for regional adaptability
Live commerce
with 300,000+ viewers on first-launch broadcasts
Our supply chain spans four major FMCG categories, each with direct factory relationships, compliance frameworks, and dedicated China channel partnerships.
Infant formula · UHT milk · Dairy drinks · Whey protein · Goat milk
We empower brands through scientific innovation and industrial synergy, achieving growth and global brand competitiveness.
Vitamins · Probiotics · Nutrients · Protein powder · Sports nutrition
GMP & TGA-compliant production with formula R&D, clinical testing, and multi-channel brand customisation.
Fish · Prawns · Protein derivatives · Marine products
Covering major Australian fisheries and processing partners, with cold chain logistics and quality certification at every stage.
Australian wines · Functional beverages · Natural drinks · Regional certifications
Covering major Australian wine regions and New World winery systems, with branding and regional certification at its core.