Brands we have Accelerated

Real partnerships, measurable outcomes. From organic infant formula to Australia's largest supermarket chain, we have built the bridge to China's market, end to end.

Case Study 01

Nutura Organic

Greater China Exclusive Equity Partnership

An organic infant formula brand powered by Australian ranch resources, partnered with AuLife as its strategic equity partner and Greater China exclusive operator across online and offline channels.

  • 50%

    of global revenue generated from China during cooperation

  • 170K

    maternal & child stores in innovative distribution network

  • 150M

    cross-border e-commerce consumers

  • Online Sales Strategy

    Wide Coverage Across All Platforms

    In-depth layouts across Tmall Global, JD Worldwide, Taobao, Pinduoduo, and Haipake, covering comprehensive e-commerce platforms to vertical maternal and child distribution platforms.

    • Brand-owned flagship stores

      for product authenticity guarantees

    • Overseas specialty stores and distribution stores

      to expand sales touchpoints

    • 150M cross-border e-commerce consumers

      reachable via Taobao Global Shopping

    • B2B2C distribution model

      170,000 stores cover via online & offline

    • Alibaba Tmall
    • JD.com
    • Pinduoduo
    • Haipake
    • Taobao

    Offline Sales Strategy

    Multi-City Maternal & Child Store Network

    Cooperative maternal and child life stores across Zhongshan, Jieyang, Shenzhen, and Guigang, providing standardised offline experiences with sample displays, product brochures, and promotional materials.

    • High-quality cooperative stores

      including Xinbei, Jieyang Les Enphants, Baby Diary Store

    • Multiple branches per city

      dense store distribution shortening consumer access

    • Mature launch stage

      stores fully operational with complete in-store configurations

    • Professional maternal & child scenario

      accurately matching core customer groups

  • Marketing Brands

    $2M USD Marketing Investment, Global Reach

    Multi-dimensional marketing covering social media, influencer collaboration, outdoor advertising, and industry exhibitions, working alongside brand partners to build one of Australia's most engaged infant formula communities on social media.

    • 1,300+ pharmacy partners

      in Australia with professional staff training

    • Partnerships with

      Woolworths, TH Milk, CP Group Thailand, Vietnam National Food Group

    • Highest social media engagement

      for infant formula in Australia (SEMRUSH, Oct 2020–Jan 2021)

    Partnership Model

    Strategic Equity Partner Greater China Exclusive 2022-2023

    AuLife operates as strategic equity partner for Nutura's Greater China market, managing both online and offline channels under an integrated cooperation management model.

    • Closed-loop full-link business model

      Australian organic quality to Chinese family

    • Deepening channels

      with increasing investment across every touchpoint

    • Organic infant formula

      as core key product, leveraging AuLife's sourcing advantage

Case Study 02

Woolworth International Team

One of Australia's Largest Supermarkets in China

A strategic cooperation signed November 2020, bringing Woolworths' private label products into China's e-commerce channels and Hunan offline market, anchored by the Australia-New Zealand National Pavilion.

  • 152

    convenience stores & supermarkets in distribution network

  • 350+

    planned network size within 12 to 18 months

  • 592M

    mobile shoppers reachable across China's online channels

  • Online Channels

    Coverage Across 5 Major Platforms

    Presence across JD.com, Xiaohongshu, Taobao, Kaola Haigou, and Meituan, plus the online platforms of cooperative convenience stores and supermarkets.

    • Sales Agent Promoting

      via WeChat and cross-border channels

    • Overseas specialty stores and distribution stores

      to expand sales touchpoints

    • Massive user views

      reachable for brand content and product information

    • JD.com
    • Xiaohongshu
    • Taobao
    • Kaola
    • Meituan

    Offline Strategy

    Large-Scale Distribution Network

    Since 2019, distribution network covering 152 convenience stores and supermarkets in target regions, with a clear expansion plan to 350 stores within 12-18 months.

    • Zero build-from-scratch cost

      leverages existing mature offline channel infrastructure

    • Stores act as sales agents

      for AU & NZ National Pavilion bonded warehouse products

    • Offline + online linkage model

      offline experience drives online repurchase

  • O2O Infrastructure

    Bonded Warehouse + O2O Experience Centre

    Bonded warehouses provide stable supply for online and offline replenishment. The O2O Store Cross-Border E-Commerce Experience Centre creates a differentiated, immersive retail format that highlights AU & NZ product authenticity.

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