AU Life International is an Australian based eCommerce platform provider and full service digital media agency, exporting over 200 Australian, New Zealand and worldwide brands specifically to the China market from our warehouse facility in Brisbane, and our logistic hubs in mainland China.

Our innovative  eCommerce platform, leading-edge warehouse management systems and advanced digital media strategy provides a simplified and cost effective path for Australian brands to enter China’s lucrative cross border eCommerce and general trade markets. AU Life International’s high tech and high touch strategy is a creative and cost effective entry into the China market accessible to all brand owners.

The China opportunity is real. However success is not always guaranteed. Brands who jump into this complicated market without a strategy can find themselves making expensive mistakes, wasting valuable time and resources.

Although the rising middle class in China have more money than ever before, their wages are still much less in comparison. This leads to strict buying habits. On average it is said that a Chinese consumer will do 4 hours research on a product before purchase. If your brand is not seen across the social platforms you risk being passed over. In a buying arena such as China where there are 1000’s of brands competing for attention you cannot afford to miss those online and offline touch points.

 

  We build BRANDS for long term success in China. We develop a strategy which includes online eCommerce listings, marketing activities across all the major social media platforms as well as offline events to increase your brand’s awareness within the China market.

China's Population

Internet Users with 610 million shopping online

Average Time Spent Online Weekly

Monthly Active Users on WeChat

Shop on a Mobile Device

The China opportunity is real. However success is not always guaranteed. Brands who jump into this complicated market without a strategy can find themselves making expensive mistakes, wasting valuable time and resources.

Although the rising middle class in China have more money than ever before, their wages are still much less in comparison. This leads to strict buying habits. On average it is said that a Chinese consumer will do 4 hours research on a product before purchase. If your brand is not seen across the social platforms you risk being passed over. In a buying arena such as China where there are 1000’s of brands competing for attention you cannot afford to miss those online and offline touch points.

 

In China, a ‘one strategy fits all’ approach is unrealistic. Our experienced team will assess each brand’s entry strategy on a case by case basis ensuring you get a customised plan to suit your budget.

The POWER of an International Network

AU Life International (trading as AU Trade Group) is a subsidiary of Asia Pacific Capital Holding Pty Ltd. We work with manufacturers and brands to expand into China.

We have our multilingual and multicultural teams on the ground in Australia &  New Zealand, UK & Europe and mainland China, assuring you that we will serve your brand to the highest standard and make your transition into the China market swift and cost effective and efficient.

Why are we different?

We are are a complete ‘one stop’ solution for your China business. We can support your brand’s growth in China from any stage. We can ‘hand hold’ from preparation for market entry, testing the market through eCommerce, supply into our own retail and O2O (offline to online) stores and distribute your products through General Trade via hypermarkets, pharmacys and supermarkets.

Step 1

Initial Consultation

To establish if your products are suitable for China

A

Step 2

Prepare for Export

 Competitor Anaylisis Reports/Trade Marks

 

A

Step 3

Marketing

In house digital agency to build your brand in Chna

A

Step 4

eCommerce

Test the market and list your products on our Cross Border eCommerce platforms

A

Step 5

General Trade

We can sell your General Trade products through our retail outlets and partners in China

 

A

Step 6

Grow Sales

Your dedicated AU Life Brand Manager will work closely with you to ensure maximum success

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