Founded in Brisbane Built for ASIA

Since 2016, AULIFE has developed an integrated FMCG acceleration platform connecting Australian and New Zealand brands with China and Asia's fast-growing consumer markets.

Who We Are

We don't just distribute, we accelerate brands through full supply chain ownership, data intelligence, and deep market relationships.

AuLife was founded with a single conviction: that Australian and New Zealand brands deserved a smarter, faster, more transparent path into China. By building the infrastructure overseas: warehousing, logistics, e-commerce, marketing, compliance, we eliminated the fragmented handoffs that erode brand value.

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Most Trusted FMCG Acceleration Platform

To be the definitive bridge between the world's finest consumer goods origins and China's most demanding consumers.

Empower Brands Through Innovation

We empower brands through scientific innovation and industrial synergy, achieving growth and global brand competitiveness.

Industry Integration × Brand Acceleration

A vertically integrated industry chain connecting raw materials, manufacturing, packaging, logistics, empowered by precision marketing.

Years of Milestones

From a Brisbane startup to a dual-market operator with presence across Australia, Hainan, and Beijing.

  • 2016

    AuLife was founded in Brisbane, Australia, beginning with cross-border eCommerce sales between Australia and China.

  • March 2018

    Invited as a Panelist at the Australia China Business Council (ACBC) event.

  • March 2018

    Invited as a guest by former Prime Minister Scott Morrison to participate in the Export Forum discussion.

  • November 2018

    Awarded the 2019 HKABA Export of Goods/Services Award, Export Achievement Award.

  • October 2019

    Finalist, Queensland Government Export Award, eCommerce Industry category.

  • October 2019

    Participated in the 2nd China International Import Expo (CIIE), officially entering Hunan and South China markets.

  • November 2019

    Australian National Pavilion launched in Changsha, ranked the first and largest in the Central South region of China.

  • July 2020

    Strategic Agreement signed with Woolworths Group, officially launching the promotion and distribution of Woolworths products across all channels in Hunan Province.

  • November 2020

    Hainan Free Trade Port Branch established.

  • May 2021

    In partnership with Austrade Guangzhou, AuLife co-hosted the "Shine of Australia" showcase forum, promoting Australian lifestyle products and brands to Chinese consumers.

  • October 2021

    AuLife, together with JD Global and C&D Group, launched the first "Australia National Pavilion" on JD.com, showcasing Australian brands to millions of Chinese consumers.

  • July 2022

    Witnessed by the Premier of Queensland, AuLife and Sirromet Winery signed a strategic partnership with Chinese state-owned enterprises, making Sirromet one of the first Australian wineries to resume direct exports to China following the lifting of tariff barriers.

  • November 2023

    Beijing Branch established, strengthening on-the-ground operations in mainland China.

  • June 2024

    AuLife signed a product development and design deal with JD Global Procurement to expand cooperation in dairy and consumer goods.

  • December 2024

    AuLife signed a strategic product R&D plan with JD Worldwide's purchasing department for the dairy sector, with an initial order of approximately RMB 1 million and estimated revenue of 20 million AUD over the next 3 years.

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